Portfolio highlights
Selected website and branding projects shaped for measurable impact.
Popular Keywords:
Plugin DevelopmentSEOWordPressAgency WebsiteGraphic DesignPresentation Design
WordPress development
Custom WordPress themes & widgets

Hand-coded themes built from scratch, custom Gutenberg blocks, and bespoke widget systems — no page builders, no bloated plugins, full control.

Theme development
Built from scratch — always

Every WordPress theme is hand-coded using the WordPress Template Hierarchy, functions.php hooks and filters, and a clean enqueue system — resulting in a codebase that is fully owned, easily extended, and carries zero third-party bloat.

  • Custom functions.php architecture with organised include files
  • Child theme development over existing parent themes
  • Template part system for modular, reusable layouts
  • Custom post types (CPT) & taxonomies via register_post_type()
  • Custom fields with ACF Pro or native meta boxes
  • Full Site Editing (FSE) block themes with theme.json
PHP WordPress API ACF Pro theme.json
Custom Elementor widgets
Bespoke Elementor widgets built for your exact needs

When the Elementor widget library doesn't cover a specific design or functionality requirement, I build a custom widget from scratch using the Elementor Widget Base API — giving you a fully native drag-and-drop widget that works inside the Elementor editor like any built-in element.

  • Custom widgets extending \Elementor\Widget_Base
  • Controls panel with text, media, URL, select & repeater fields
  • Section & tab grouping for a clean editor experience
  • Dynamic render method outputting fully sanitised HTML
  • Skin support for multiple visual variants per widget
  • Registered via elementor/widgets/register hook for clean integration
ElementorWidget BasePHP Controls Manager
WordPress Coach Website
Fully custom WordPress theme for a business coach — lightweight, fast, and conversion-focused with no page builder dependency.
WordPress Custom Theme SEO

Page load time reduced from 4.2 s to 0.9 s

Organic traffic up 71% within 90 days

WordPress Agency Site
Multi-service agency website built on a custom WordPress block theme with ACF-powered service pages and schema markup.
WordPress ACFSchema Markup

Rich results appearance in 3 weeks post-launch

Lead form submissions up 58%

WooCommerce Digital Store
WordPress + WooCommerce store selling digital templates and guides — optimised checkout flow and product page conversion design.
WordPress WooCommerce Conversion UX

Cart abandonment reduced by 33%

Average order value increased by 22%

Custom Elementor Widget Plugin
Standalone WordPress plugin registering 6 custom Elementor widgets — testimonial carousel, pricing table, service grid, team roster, CTA banner, and stats counter — each fully configurable from the Elementor panel.
Elementor Widget Base API PHP

6 reusable widgets shipped as a single lightweight plugin

All content editable from Elementor with no code edits needed

Child Theme & Elementor Widget Suite
Custom child theme paired with five bespoke Elementor widgets — social proof counter, CTA banner, business hours, testimonial rotator, and a recent-posts widget with thumbnail controls — all drag-and-drop ready.
Child Theme Elementor PHP

Parent theme update-safe — zero custom code overwritten

All widgets configurable inside Elementor with no code edits

Elementor Landing Page System
High-converting landing page system built in Elementor using a custom widget kit — animated stats, multi-step form widget, testimonial slider, and a pricing toggle widget — all reused across 12 pages.
Elementor Custom Widgets Conversion UX

12 pages built from a single reusable widget library

Conversion rate improved by 44% over the previous design

Design & branding
Identity & visual design projects

Brand systems, Figma UI kits, and premium visual assets built to communicate authority at first glance.

Executive Coach Website
Refined service architecture and premium design direction for a leadership consultant.
Brand Strategy Web Design Conversion UX

+48% inquiry growth in first 60 days

Mobile performance score increased from 61 to 92

Creative Director Portfolio
Visual storytelling system with dynamic project showcase and concise narrative blocks.
Visual Identity Content System Motion UI

Average session depth increased by 2.1x

Case-study completion rate improved by 37%

Figma UI Design System
Comprehensive Figma component library and design token system for a SaaS product — 120+ components, dark and light modes.
Figma Design System UI/UX

Design-to-handoff time cut by 45%

Adopted by a 6-person product team

SEO & performance
Growth & optimisation projects

Technical SEO audits, Core Web Vitals fixes, and conversion-rate improvements with measurable ranking outcomes.

Freelance Studio Site
Modern one-page to multi-page transformation with service pages and conversion funnel.
Multi-page UX Offer Positioning Lead Generation

Monthly qualified leads increased by 64%

Bounce rate reduced by 29%

SEO Ranking Rebuild
Full technical SEO audit and on-page rebuild for a consultant site previously penalised for thin content and slow performance.
Technical SEO Search Console Ahrefs

Moved from page 4 to Top 3 for primary keyword

Organic impressions up 3.8× in 120 days

Landing Page Optimisation
Conversion-focused landing page redesign using heatmap data, A/B test insights, and streamlined copy hierarchy.
CRO HTML/CSS Analytics

Conversion rate improved from 2.1% to 5.9%

Cost-per-lead reduced by 41%